Skip to content
The real reason Binance is rethinking its U.S. strategy right now

The real reason Binance is rethinking its U.S. strategy right now

Binance is quietly laying the groundwork for a U.S. comeback—and the timing could reset crypto liquidity just as traders hunt for the next cycle’s edge. Internal talks to fold Binance.US closer into the global operation, leadership emphasis on restoring USD rails by early 2025, and infrastructure upgrades point to a calculated return. Meanwhile, Bitcoin’s backdrop is jittery: at roughly $111,626 with 59.09% dominance and a sharp drop in 24h volume, the market is signaling caution. That combination—policy uncertainty plus potential on-ramp revival—creates a high-stakes setup for anyone trading the next leg.

What’s actually happening

Binance is exploring reintegration paths for Binance.US while reshuffling leadership to prioritize compliance, financial services, and custody partnerships. Interim Binance.US CEO Norman Reed is targeting restored U.S. dollar services by early 2025. Global CEO Richard Teng has stopped short of confirming a full U.S. market build-out, reflecting the unresolved regulatory backdrop. In short: the plan is to rebuild the pipes first, then scale products—if the rules allow.

Why this matters for traders

Reopening USD deposits/withdrawals and expanding U.S. market infrastructure can tighten spreads, deepen order books, and revive altcoin breadth during U.S. trading hours. If Binance.US liquidity normalizes, watch for faster price discovery across majors and selective small/mid-cap rotations. But regulatory friction can still cap those flows or delay them—position sizing and timing are critical.

The regulatory overhang

The prospect of a U.S. return sits in the shadow of the exchange’s 2023 SEC lawsuit. Expect headline risk to remain elevated until concrete outcomes emerge (licenses, settlements, or consent decrees). The tempo of U.S. approvals will dictate how quickly volumes migrate back to compliant USD pairs.

BTC context you can trade

Per CoinMarketCap at 06:30 UTC on Oct 26, 2025, BTC trades near $111,626 with dominance at 59.09% and 24h volume down ~43.7%, while 90-day performance sits at -6.58%. Translation: thinner liquidity + dominance elevated = choppy trend conditions. In this regime, overleveraged breakout chasing is vulnerable; rotations are brief and selective.

Actionable checklist

Scenario planning

Bottom line

Binance’s push to rebuild U.S. market access could unlock meaningful liquidity—but the path runs straight through regulation. Trade the plumbing, not the promises: confirm USD rails, verify custody, and let liquidity data lead your allocations.

If you don't want to miss any crypto news, follow my account on X.

20% Cashback with Bitunix
Every Day you get cashback to your Spot Account.

Claim Cashback

Written by

Click here to join our Free Crypto Trading Community

JOIN NOW
CTA